Where B2B came from
It started at a bread and pastry producer, where every order was a phone call.
In bread and pastry, production and delivery leave little room for delay. Orders arrived by phone, WhatsApp and spreadsheets. Each sales rep looked after 10 to 20 customers and did everything for them: took the order, sent it to the warehouse, issued the invoice and kept track of cash and credit. Dispatch notes were written by hand, and once an order left the gate, nobody could say where it was.
The need wasn't more sales reps. It was a process that runs on its own and calls a person only when something goes wrong. So we built B2B.
customers for each sales rep
customers for one sales rep, 2–3 hours a day
The system is built to carry many more.
We didn't start from software. We started from a sales rep's day.
